Draft : POST Katoey Economy: From Visibility to Ownership in Asia’s Next Growth Engine

By NIKKI TRANSTALENTS

At a time when AI, generational shifts, and workplace burnout are redefining the rules of engagement, employee experience (EX) is no longer a perk—it’s the core of business survival. On August 13, 2025, HREX.asia and BASE Playhouse brought together Thailand’s leading CHROs and HR innovators at the #5 Roundtable: Future of Experience to answer a bold question: What should EX look like from Day 0 to Departure?

Here’s what we learned.

1. 💼 Leadership Is Still the #1 Experience Driver

According to Napas Sirivorangkul (Hewitt Consulting), leadership behavior alone drives 75% of employee experience. The top-down gap is still massive. Culture audits mean little if leaders don’t embody the values.

“If the leader doesn’t act as said—there’s no trust, and no follow-through.” — P’Ann, President, PMAT

Takeaway: Don’t start with engagement. Start with the C-suite.

2. 🛠️ L&D Must Convert to Behavior, Not Just Knowledge

Training that ends at “awareness” is no longer enough. The best learning journeys now:

  • Simulate real business challenges

  • Identify performance gaps, not just skill gaps

  • Align L&D outcomes with PMS and business KPIs

Reverse coaching is gaining traction—junior staff guiding leaders on tech, DEI, and cross-gen culture.

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